Well, this was new and exciting for us: Catherine Jablonsky, an expert in Statistical Probability, joined us for a fascinating discussion about data and statistical analysis. There are some seriously important things to consider when you're looking at the data your business generates, to be sure you interpret it into factual, directional, and helpful information. It's the difference between proving a model works and marketing consistenly or missing the mark completely through bias. Listen in!
Catherine Jablonsky has a BS and MS in Chemical Engineering and is a Master Black Belt in Six Sigma. She enjoys big data analysis and multivariate statistics, and is passionate about the fact that understanding variation is fundamental to making good business decisions.