Small business expert Melinda Emerson has just released the third edition of her definitive book, Become Your Own Boss in 12 Months, and there's a reason this book has been in print for 11 years! In this episode, Melinda gives us the hard facts: from figuring out what you need to know before you even get started, to understanding the customer buying journey, and more. Melinda shares how to avoid the small business pitfalls that will keep you from succeeding. Listen in!
Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is a bestselling author, keynote speaker, marketing expert, and business coach. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. She has an online school www.smallbizladyuniversity.com and hosts The Smallbizchat Podcast. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded.
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