Dr. Ron Friedman joins us to talk about his phenomenal new book, Decoding Greatness, which explores how learning from the masters can help you find a path to your own success. "We've been trained to believe that copying is wrong", say Dr. Friedman. But studies are showing that those who copy end up being much more creative, and learning that way spares you from burn out. But there's a method to reverse engineering you need to know so that you can differentiate your work . Listen in!
Dr. Ron Friedman is an award-winning psychologist who has served on the faculty of the University of Rochester, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers, including the New York Times, the Washington Post, the Boston Globe, the Globe and Mail, the Guardian, as well as magazines such as Harvard Business Review and Psychology Today. Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology and behavioral economics into practical strategies that help working professionals become healthier, happier and more productive. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year.
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